The right words can capture the attention of a new audience, attract support and even turn readers into advocates for your cause.
ACT Oxford is working to build a community where homeless people, prisoners, ex-offenders and others can find acceptance, support and opportunities to flourish.
They asked me to produce the first post for their new blog. In response to their brief, I wrote ‘The Wrong Sandwich’ which explores the awkwardness we can feel around knowing how to help people who are homeless, showcases ACT’s excellent work and invites readers to volunteer their time and skills to help.
Shared across a range of platforms, it attracted 3,000 views, 400 likes and 70 shares on LinkedIn.
Get in touch if you’d like me to help get your cause noticed.