Getting your cause noticed

The right words can capture the attention of a new audience, attract support and even turn readers into advocates for your cause. 

ACT Oxford is working to build a community where homeless people, prisoners, ex-offenders and others can find acceptance, support and opportunities to flourish. 

They asked me to produce the first post for their new blog. In response to their brief, I wrote The Wrong Sandwich’ which explores the awkwardness we can feel around knowing how to help people who are homeless, showcases ACT’s excellent work and invites readers to volunteer their time and skills to help.

Shared across a range of platforms, it attracted 3,000 views, 400 likes and 70 shares on LinkedIn. 

Get in touch if you’d like me to help get your cause noticed.


“Jo can truly make words sing!

We wanted to encourage more volunteering from the local community as well as raise our profile.

To this aim, we commissioned Jo to write our first Tumblr article. The response was unexpected with over 3,000 views and 400 likes from across the world on LinkedIn alone, and a good response locally from our Facebook and Twitter feeds.

We now have more volunteers for our prison and outreach work, as well as increased interest from other charities.”
— Nathan Jones, Communications & Policy Officer at ACT